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‘Shape’ movie will help to understand design concept

Irish designer Johnny Kelly has debuted with a short movie that attempts to show impacts of design on everyday life just by using basic shapes. This movie, called ‘Shape’ , shows a nuclear family and illustrates some of the changes that happen over time. The first surprise is that the movie is silent.

The lack of any text and voice helps it to be universally understandable. The movie itself does not try to show what really ‘good’ and ‘bad’ art is. The whole idea is to show that everything around us has been once designed and will further be redesigned. It’s more about changes that happen throughout our lives.

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The author points out how difficult it is to explain the idea of “design”.  Not surprisingly, many people become startled after watching the first seconds of the movie. While watching the movie, one should identify different shapes such as circles, squares or triangles. There is a constant “change” aspect that is expressed by shapes and characters themselves.  In other words we constantly interact with design – on a daily basis and it certainly has an impact on our lives. Kelly explains how difficult it is to express the invisible aspects of a good design thus showing communication problems with people who are not professional designers.

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The film is to be used in schools and classrooms in Ireland as part of the ‘Make Shape Change’ campaign aiming to raise awareness regarding design.  This is probably why the movie used an easy to understand style of  graphics.

MakeShapeChange organisation

As part of PIVOT Dublin, the city’s bid to become World Design Capital 2014, project initiator Ali Grehan thought that a simple animated film explaining what design is all about, would be a great way to originate conversation among a wider public. Post bid, PIVOT Dublin has continued to promote wider acceptance and use of design as a tool for positive change.

To see the movie click here. 

To read more click here. 

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