French champagne house, Veuve Clicquot, has developed this stylish, yet practical, packaging that transforms into an ad-hoc ice-bucket.
The ‘Fashionably Clicquot’ design houses the bottle in a beautiful luggage-inspired carrier case, including a convenient gros grain ribbon handle.
When the cover is removed, the pleated paper pack unfurls, created an instant ice-bucket, sans ice of course.
This is a really great example of good packaging design. It is stylish, innovative and, most importantly, practical with purpose. Bravo! We’ll drink to that.
(Source: Luxury Insider)