Luxury Bicycles from Hermès

Luxury retailer Hermès will be launching two different bicycles this November.

Named Le Flâneur d’Hermès and Le Flâneur sportif d’Hermès, these vehicles come in three sizes: S, M and L, and two colors—charcoal and blanc d’Espagne.

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The bicycles are hand-made by French manufacturer, TIME, and truly epitomise Hermès’ aesthetic. The sportif model is more rugged and suitable for city living, while the standard Flâneur is more of a leisure bicycle.

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François Doré, head of the Hermès Horizons division, stated that he wanted these two-wheelers to be “simple, efficient, easy to use, pleasant and elegant”.

Are there any cycling enthusiasts out there? Are these a must-have? This is another example of a luxury firm diversifying into new and foreign segments utilising the strength of their brand. With a US$8,000 price-tag, these might be more suited for home decor or as a collector’s item.

(Source: Design Taxi)

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