The rise in popularity of short video sharing with apps like Vine and now Instagram Video has sparked a response within the review industry.
Hotel Confidential encourages users to submit 4 short videos featuring the hotel that they are staying, in return for a $25 PayPal top up.
Once uploaded, the videos are there for others to watch and get an accurate account of what the hotel is like.
This will also dampen the threat of rogue reviewers trying to harm the reputation of certain hotels.
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