Hospitality news 2015

Today’s consumers have a growing access to all services and reviews online. At the same time we can notice an increase in the number of low-cost airlines and their all-inclusive deals. Through online transparency and an availability of comparison sites, there is no doubt, that being online is one of the major ways to grow.

The future trend in hospitality will include the need for customer friendly websites and mobile applications to increase in numbers.

The middle class continues to dominate travel groups and demands  more customized services than ever before. This specific group depends on online reviews and social media.  The old method ‘word of mouth’ and recommendations before booking is still important, but basically shifted online.  Digital platforms are important for customers and for this reason they continue to be a strong selling point for hotels.

Create a unique experience

By using social media platforms and advertisements of hotels can deliver a specific message to clients. Clients expect to feel the atmosphere of a place. To repeatedly win a customer is not easy. This can be achieved by using audio-visual content. A year of visual storytelling, allowing hotels to acquire  a vibrant and engaged community. A customer would like to hear exciting stories, be in desired places with an individual approach.

Booking abandonment tools

There is a huge potential in attracting potential customers that previously visited a website. Especially, when it comes to a client that abandoned a website without completing a booking. If we decide to invest so as to increase website traffic, it would be important to simultaneously make sure that this results in an increased number of bookings. Data show that only around 2% of potential customers book a room.  With a numerous group of customers who do not complete the booking process, a proper tool could increase this “conversion rate” and bring more revenue. According to a research ( Adobe.com), the majority of potential customers that browse websites look for special deals or would like to actually make a reservation. Aa appropriate reminder about the booking or a convenient offer might increase the chances to place an order successfully.

Mobile payment – PayPal quick and online

Every website with booking options should include a hassle free payment system.  Customers expect to be able to place an order quickly and effectively even through their mobile phone application. Each step should be safe and easy to follow. It is worth taking a few minutes to check the mobile payment system as in some cases errors can be easily made.

Read the original article here. 

Read the Adobe article here.