Dressing Up – Pespi as Coca-Cola

In order to celebrate Hallowe’en in Belgium, Pepsi created this advert poking fun at its rivalry with Coca-Cola.

The ad, created by Brussels-based Buzz in a Box, features a Pepsi can wearing a Coca-Cola branded cape. The tagline reads “We wish you a scary Halloween!”, playing on the notion that one dresses up as a scary character for Hallowe’en.

Brilliant advert.

(Source: Design Taxi)